T-shirts are not just casual wear. Most of the time, they’re clothing articles that reflect the wearer’s identity, interest, and personality. It’s also versatile that you could wear it on any occasion. A pair of jeans and a statement shirt are the best choice for casual wear. If you have to go on a dinner date or to a party, but you don’t want to be overdressed, you can rock a leather jacket over a plain t-shirt. T-shirts can be worn in many different styles, and they are easy to wear. Selling customized and branded tee-shirts has been a popular choice for entrepreneurs.
T-shirt selling requires very little capital. You don’t even need capital to start selling t-shirts. With the help of tshirt fulfillment companies, this is possible. Regardless of the money you’re willing to put in your business, know that this will be a $10 billion industry by 2025.
If you’re eager to jumpstart your own t-shirt selling business, here are smart tips to get you moving.
Identify Your Target Market
Before you can choose a supplier or fulfillment center for t-shirts, you must first identify your target market. Market research is key here. For the right information, customer surveys, in-depth interviews or focus group discussions can be conducted.
You can also observe your target audience and record their preferences. These primary sources of market research information may be expensive and time-consuming, but they’ll provide you with the answers you need.
Choose a niche and store design
Next, you need to identify the preferences of your target audience. For a jump start, you can look at the success stories of t-shirt businesses. To help you choose your niche, you can learn a few lessons from them. Your chances of success are higher if you can create a store that has a unique brand image.
There are many other ways to choose a niche.
- Look at the subreddits for your niche to see how many subscribers they have and what their engagement level is.
- Explore Facebook’s Insights tool to identify your niche size with the said platform.
- Trust your instincts and consider your interests.
For example, if you’re planning to venture into customizable humorous tees, design your store to reflect this concept. This is a great opportunity to build your brand. Your concept will be more memorable and more likely to generate buzz.
Make your T-Shirts
You can sell t-shirts, or offer t shirt printing services. But you must refine your tshirt design. As you do so, pay attention to the t-shirt’s practical aspects. Choose high-quality designs with high resolution that can be printed in multiple sizes. Note that while images may look perfect on your computer, it doesn’t mean they’ll look as good on cloth. These issues can be addressed with either a professional designer or learning how to create.
Ask for feedback from people you trust to help improve your designs. To help you evaluate your creations, you can invite others to join an online discussion group. This will help you determine if people will buy your designs, and what they are willing to pay.
Bring your designs to life
After finalizing the designs that will make it to the launch, it’s time to print them. It’s crucial to have high-quality prints for your venture to succeed. After a few washes and uses, a shirt design that is fading or cracking will not be desired. These will only make a negative impression on your brand.
This is why it’s essential to partner with a reliable t-shirt printing company. Before doing business with them, check the quality of their prints at your local printing shop. Once you have selected the right one for you, create a system so that your customers can order from your store. Then, pass on the order fulfillment to the printing company.
Once you have found a reliable printing company, it is time to market and sell your T-shirt. You have done the research and can make sure that your customers like the designs you create. This could mean that as long as they know your brand, there’s a very high chance for them to buy from you.