It’s time for new Instagram trends to keep up with the competition.
For a successful business, it is important to stay on top of the latest Instagram marketing trends.
As we enter 2021, it is crucial to examine the campaigns that your customers have enjoyed so-far, what worked and what didn’t, and what you expect going forward across all platforms.
With millions of Instagram users, it’s time for you to get into the future of Instagram with the help new trends and boost your social media marketing strategies.
As we continue our journey into 2021, this article has covered the most popular and important Instagram reels.
The Best Instagram Reels
If you want to make your brand big, it is time to use the best Instagram marketing trends. These points will help you build an Instagram marketing strategy, and create great content that attracts more followers.
Let’s get it!
Content Reigns Forever
Trends come and go, but the content remains the most important thing when planning Instagram marketing strategies. There are plenty of content tools to help you create amazing Instagram content. Since 2019 Instagram has seen unfiltered and authentic image trends, and brands continue to hire influencers to continue this marketing trick.
s seen authentic and unfiltered image trends since 2019, and brands continue to hire influencers in order to keep this marketing trick alive.
But, this doesn’t mean you have to post a silly picture on your Instagram. While candid pictures are on the rise in popularity, you should make sure your image is interesting and tells a story.
Instagram users are now more attentive to the authenticity and authenticity of the content they view. You must ensure that the quality of the video/image is good and attractive to increase your brand’s credibility.
Instagram Live streams
In 2016, Instagram live was introduced. Since then, it has evolved to be a medium for broadcasting for both individuals and businesses. Instagram live trends grew in 2020 as a way to announce and keep connected. Instagram live saw a 71% increase in views in just one month between February and March 2020.
Future ig has increased live video duration from one to four hours. It also appears on the Explore Page. It can be overwhelming to go live the first time. Instagram has a guide for businesses that will help you navigate the process.
More Instagram Stories
Instagram stories were first introduced in August 2016. They quickly became a popular strategy for influencer marketing. According to a survey, Instagram stories are used by 86.6% of users. 80% of brands believe that stories have a positive impact on influencer content.
Around 90% of influencers share content via stories. Of the 63 percent, more users will use stories in their future ig journeys. Instagram story marketing offers the best features. To drive more engagement, you can use various stickers such as questions, polls and sliders.
Swipe Up is also available to account owners with over 10,000 followers. This will allow you to add more specific links, rather than changing your bio every time you run campaigns.
Swipe up is an Instagram tool that promotes your content and drives engagements to a particular page.
Generate revenue
You heard it right. It is possible to make high-revenue Instagram accounts. Instagram doesn’t just allow you to shop for products; it also offers many ways to convert customers to your brand without leaving the app.
In 2020, Instagram Shop was extended to all business accounts. Customers can now purchase, save, and check out directly through the app.
Product tags can be used to support different Instagram shops. They are available on stories and posts as well as Live broadcast features. This support continues for creators in 2021. Video ads are now available in IGTV videos. This allows creators to get 55% of the cut.
Instagram launched badges to help influencers during live streams. There are three price options for badges that you can buy to support creators during live streams. You can see the badges purchased in the comments.
Reels To Rescue
Reels is another popular Ingram trend. Instagram Reels are short videos that can be copied from TikTok. Reels were introduced in August 2020. They are currently available in over 50 countries. Instagram Reels is a great platform for creators to capitalize on Tik Tok-style content, challenges and trends and grow their audience again.
Insta reels can be used by brands in a variety of ways in their marketing strategies. Even if you don’t create content for tikok, you can still reap the benefits of being a part of the community. Reels allows you to be the first to launch tik-tok trend on Instagram.
Reels are the future for Instagram and a great way to share your knowledge with your followers in a creative manner.
It is becoming more popular to share authentic, unfiltered content. This has increased the demand for influencers that work on the same principle. Brands seek out relatable creators who are able to connect with real users and live a life that is not like celebrities.
You can look at all types of influencers if you are looking for influencer marketing to promote your brand. Because they are more connected to their audience, you should be focusing more on micro-influencers or nano influencers. They have fewer followers that influencers, but they have a higher engagement level because it’s easier to keep in touch.
Cause Marketing
Another popular trend on Instagram is Cause marketing. This is a social fundraiser. Instagram allows users to raise funds for their friends, businesses, or societal causes. This feature was first introduced by Covid-19.
People raised $100 million through Instagram and Facebook to help those affected by the pandemic. This new Instagram feature is a great tool to market your brand and let your fans know what is important to you.
The times have changed and it’s no longer acceptable for businesses to ignore social issues. Instagram is now looking to find brands that take a stand for different causes and are willing to take steps. Nowadays, consumers are more comfortable calling out hypocrisy or lip service when they spot it.
Continue reading: Explained: What Is Digital Marketing And Its Various Types
Focus on IGTV
For your future Instagram marketing strategies, live trends and Instagram reels are key focal points. IGTV, unlike reels, is a long-form video platform. Instagram has added ads to make it more appealing to creators and allow them to generate more revenue.
Instagram could be the new platform that gives youtube a tough challenge, as content creators on IGTV get the same ad revenue share. Instagram has many more plans that will be made available to IGTV users over time.
Instagram users can use a variety editing tools to make IGTV content stand out from the crowd. Users like authentic content, so you can mix and match well-planned and unpolished video content.
The Explore Tab
All social media platforms share the common goal of keeping users engaged on the platform for as much time as possible. Instagram has created an Explore tab in order to accomplish this. This tab allows Instagram to bring interesting and undiscovered content to different feeds. It works like magic.
Over 200 million people use the Explore tab to keep themselves entertained throughout the day. Surveys show that Explore Tab will be one of the most popular Instagram trends by 2021. Explore Tab allows users to quickly find new content from any category they are interested in such as architecture, decor, style, food, and so on.
Brands, businesses, and influencers need to make the most of the Explore tab to gain access to people who like their content. While it’s not easy to get on the Explore Tab, there are a few things that you can do.
- Use the right hashtags
- Find the best time to post on Instagram.
- Add your location to gain more local followers
- Engage in every comment on your feed
There will be a lot more competition among brands and influencers in 2021. They fight for their spot on Instagram Explore.
Trending Cross-Platform Content
Instagram is the social media platform that introduces new features quickly and continuously. It allows users to post the same content on other platforms. This feature gives Instagram an advantage.
Facebook has now purchased GIPHY, and plans to integrate it into Instagram shortly. Be prepared to see more GIF marketing on Instagram.
Branded AR effects
On Snapchat, branded effects were hugely popular. Now, Facebook has taken this idea and created a separate platform. Spark AR Studio was first launched by Facebook in mid-2019. More than one billion people have used this platform to create their AR effect filters. These AR effects are rapidly becoming popular. Instagram trendsThey are now used in all industries.
Cosmetic brands allow customers to see how different colors will look on them, while clothing brands allow customers to try on clothes virtually. This is a great way to use Instagram to market products to customers and convert them into leads.
Carousel Posts
One picture can say a thousand words. Now imagine how many pictures can communicate the same message.
The first Instagram carousel posts were published in 2017. It has been growing in popularity and will remain so in the future.
Soon after its launch, 3-4% of new posts were made via Instagram carousel posts. Fast forward to 2021 and this figure has now risen to more than 20%
Carousel posts are growing in popularity on Instagram month after month. Analysts predict that this will soon be the main source of organic content. These figures will continue to rise, so it is likely that Carousel photos will soon be the top Instagram trend by 2021.
FAQs
What content is most effective on Instagram?
Planning your Instagram marketing strategies is all about content. Instagram has been focusing more on authentic, unfiltered content created by brands and influencers in 2019
Candid content is always visually appealing. Therefore, it is a good idea keep it real and share your successes as well. This will make it easier for your audience to relate to you.
How to make Instagram Stories More Successful?
It is crucial to have a strategy for Instagram stories that are successful in order to get more features. You can use emoji sliders and polls as well as stickers, which are all available to every user on the platform.
The Instagram Swipe Up feature allows you to add links to specific stories for people with over 10,000 followers. This will allow you to update your links in your bio without having to change them every time you want to match your marketing campaigns.
How do I use Instagram Reels
Insta reels are a popular trend right now. They can be used in many ways. Keep up-to-date with TikTok trends and challenges. Then, be the first to publish them on Instagram Reels.
Another option is to create content you are familiar with and then share it your audience.
Do I have to work with a microinfluencer?
Because of the strong connections they have made with their followers, micro-influencers and nano-influencers are increasingly the focus of collaboration. These creators engage with their followers better because they can stay in touch with only a few thousand followers, as opposed to influencers with millions.
Final words
Today’s social media marketing strategy includes a strong brand presence on Instagram. This platform continues its dominance as an influencer platform, offering many tools and guides that can help brands engage with their followers and grow their following.
Instagram continues to grow and adds more functionality. This makes it easier to use for users and allows brands and influencers to build a greater following. These Instagram features are available to you. marketing Trends can help you create a compelling, effective, and brilliant marketing strategy that will outperform your competitors.
