Nowadays, brands increasingly turn to content marketing to set themselves apart from the crowd. Whether you own a retail business or an astrology blog, quality content is essential for building your brand and connecting with people. But what makes a content piece fly or fail?


Take a look at our 5 essential content marketing & research tools for 2022 to learn about the latest trends in creating one-of-a-kind content that shall win the hearts of readers.



SEMrush is an all-in-one marketing platform that can help you boost your SEO rankings and manage the entire content distribution process. SEMrush’s powerful marketing arsenal can help you create a productive workflow, use sophisticated analytics to devise a data-informed content strategy, track your real-time progress, and automate part of your efforts. 


You may also use SEMrush to learn about hot topics, headlines, and content queries. The tool facilitates communication between marketing teams and allows for progress tracking. SEMrush is an irreplaceable marketing tool that can assist you in combining ingenuity and analytics at every stage of your content creation, from inspiration to optimization to management.


Grammarly is an online tool designed to help you spot spelling and grammar mistakes, as well as identify verbose language that doesn’t flow. If you’re using grab-my-paper professional writing service that guarantees the finest quality content with no mistakes, you should definitely opt for Grammarly to ensure your content is original and error-free. What’s more, the tool helps you detect plagiarism, allowing you to  produce unique content each time – which is vital for ranking your content on Google.



Mention is an extremely powerful data monitoring tool that helps you understand the needs of your audience and adapt your content accordingly. The app allows you to gather all the information you require before making informed decisions about your content strategy. Want to know what kind of content is trending with your target audience or what people are saying about your brand? You may rely on Mention for all of these concerns.


Furthermore, you can effortlessly monitor over a billion pieces of content across the web each day, publish posts on numerous platforms, identify conversation trends, analyze data from Twitter, Facebook, and Instagram, and much more.



Canva is a graphic design platform that allows you to easily create visuals for social media, blog articles, and print campaigns. Canva was a game-changer for content marketers as it allowed them to bypass lengthy YouTube tutorials and pricey services via an easy-to-navigate tool that anyone can use to create stunning visuals for any type of content.


Whether you want to create stunning visuals for your promotional blog post or simply add some more character to your creative writing piece, Canva is your way to go! The tool allows you to create a brand kit with approved logos, brand typefaces, and a color palette, making it all the more simple to stick to your brand standards.



StoryChief is a top-notch storytelling platform that makes it easy to manage your content flow simultaneously across various platforms. Your subscribers will be notified by email whenever you submit new content to your site.


StoryChief streamlines editorial teams’ workflows, allowing them to collaborate more effectively, distribute content with ease, and track multichannel content performance all in one place.


Wrapping up

Content marketing is here to stay. With so many brands employing robust content marketing strategies today, it’s hard to stay on top of your game and cut through the noise. Keep our 5 essential content marketing & research tools for 2022 always in mind to easily tap into your target audience’s needs and produce content that shall win their hearts and trust!


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