Also known as electronic commerce, e-commerce involves buying and selling goods and services over the internet. You can either use your own website or social media platforms such as Facebook and Twitter. In the current market, it is no surprise that the electronic commerce market is expanding rapidly, and it’s a perfect time for your online business to be part of this massive growth. With good strategies and the help of digital marketing, it is possible to start and continue to thrive in this electronic world.
Whether you operate an online gaming business or any other enterprise, you will need these five smart actions. Our digital marketing experts believe they will significantly boost your e-commerce sales. If you operate an online gambling business, for example, free spins no deposit deals must be part of your actions. With that in mind, here are the five main smart actions to keep in mind if you are planning to operate a business over the internet.
Currently, many individuals access different types of social media networks. And that means if you use these platforms for marketing your online business, you will be able to meet as many customers as possible. You can link potential clients back to your electronic commerce site as you post relevant and helpful information on your social media page.
There are three leading social media platforms that you can include in your e-commerce sales strategy. These platforms are Facebook, Pinterest, and Instagram Shopping. Here are more details about these three social media networks:
Approximately 1/3 of Pinterest fans say they use this platform to follow different companies. That means you can market your e-commerce sales platform on Pinterest. Marketing your products and services on Pinterest is straightforward as you only need to show them off with pins and link them to your website.
To have access to all of the e-commerce sales promotions features that Instagram offers, you just need to set up a business profile on the platform. One of these features is a shopping tag that users use to tag photos of their products and services with their names as well as prices. When viewers click on any of the tags available, a link will direct them to specific pages for those particular products or services on your site.
Facebook is one of the most popular social media platforms. It boasts over 2.7 billion users. It means, when you create a business profile on this social media platform, you can massively increase your e-commerce sales market share and boost the awareness of your brand.
The best way to boost your brand awareness on Facebook is to create a good campaign. It should transport potential clients to a specific page that provides relevant information and convert viewers into long-term customers.
In addition to utilizing social media platforms in terms of e-commerce sales growth, our team of experts can also boost your digital marketing by combining a range of other services like videos. It will enhance your campaign and be able to track the performance of your social media ads that you pay for.
Create a Well-Optimised Website
In this digital era, about 80% of device owners use mobile devices to source information from online sites. So when you have a mobile-friendly e-commerce sales funnel website, you can be in a position to access millions of customers from across the world. Approximately 60% of mobile users say that they purchase most of their products from sites compatible with different types of handheld devices.
There are many ways to make a website mobile-friendly to boost your e-commerce sales in the US or other parts of the world. When you are creating a mobile-friendly website, you should keep into consideration these important aspects:
- Easy Navigation: Make sure that the developers of the site can highlight important pages of the website, especially those that link customers with the products you sell.
- Larger Font Sizes: While the average font size of the desktop pages can be smaller, it is an excellent idea to have a minimum font of 16px for mobile customers. This will prevent mobile users from zooming to read the available information.
- Design for Fingers and Not a Desktop Mouse: The buttons of your mobile site must be big for the users to click on. Be sure to create the best mobile experience.
- Your Guest Checkout Must be Mobile–Friendly: Mobile users will always want a top-notch and easy checkout experience. Many mobile-friendly e-commerce sites include combined guest checkouts and member checkouts. Combining these two checkout features can help minimize customers’ time to buy the services and products they want.
Educate Customers about Your Products
All individuals want to learn more about the products you sell online before purchasing and consuming them. The only way to educate your customers is to create reviews and content about your goods. On top of that, you can also utilize user-generated content or reviews to build a friendly environment with your customers and enhance your sales.
Nowadays, many business owners include detailed reviews in their e-commerce sales plan. They understand that an increasing number of customers go through online reviews before deciding to purchase any of the products on offer. Providing pages where customers can leave recommendations and reviews for the products they have already used is also one of the best practices. The best part is that you can also use these pages in all of your digital campaigns.
Learn From Last Year’s E-commerce Campaigns
Learning about the campaigns of e-commerce sales in 2021 can also help you market your products significantly. Shopping online has undoubtedly become an important part of people’s lives in the past few years, especially with the outbreak of Covid-19. The worldwide e-commerce sales increase has been steady across 2021.
And that means the companies have only made excellent businesses. So why should you not take advantage of the 2021 learnings and utilize them as the base of your peak sales e-commerce strategy for 2022? Start by considering all of the campaigns that made businesses successful in 2021 before you can make use of new ones. Collect data on best-sellers, performing campaigns, and sales times, and use it to group your customers based on their respective behaviors and target them with timely and relevant offers.
Gamify E-Commerce Sales Seasonal Promotions
Consumers have a shorter attention period, meaning brands only have about eight seconds to grab their interests. With this limited period, the pressure is on to create and utilize proven e-commerce sales trends and prepare a peak season strategy and campaigns to convert visitors into potential customers.
You can gamify your virtual store by creating interactive campaigns around peak seasons. Doing this will help you provide your customers with the engagement kind you want as a business owner. Gamifying your seasonal e-commerce promotions also enhances the interactivity of your campaigns, providing that much-needed push to speed up your e-commerce sales process.
Interactive campaigns can boost your conversion rates and drive newsletter subscriptions each week by 4x. Gamifying your seasonal promotions works well as a data collection method for your clients, providing you with the opportunity to group and personalize all of your offerings. It is also a perfect tool for building and refining your e-commerce sales model database.
Up to this point, you already know e-commerce sales meaning, and some of the top smart actions that experts know will help you market your business. In addition to the five actions discussed above, you can also include a referral program and improve the checkout experience of your guests in your e-commerce sales prediction and growth strategy.
Developing the best guest checkout and making sure that the transactions and funds are safe are some things you can do to enhance your guest checkout experience. These actions are a perfect match for all businesses owners who are just starting their online marketing journey and those who have vast experience in this particular industry.
This article has provided you with all the actions you need as a business owner to boost your digital business. You are free to add anything you feel is important to other readers and visitors. So, before leaving the page, be sure to provide a comment so that our experts can know where to improve. Doing that will help you and other readers have the best experience and always visit this page anytime they want to improve their online marketing strategy.